I just returned from the Real Estate Staging Association Conference (RESA) conference in Las Vegas and I am still in shock that I actually did it.
Below, Matthew Finlason (from the HGTV Show “The Stagers”) and Shell Brodnax (President of RESA) are handing me the awards.
Selling a home today isn’t just about cleaning up and putting a “For Sale” sign.. it’s about strategy, timing, and smart financial decisions. That’s why more homeowners are turning to Stage Now, Pay at Close, a special home staging financing option to prepare their...
The Shift No One Talks About For years, selling a home was all about one thing: the listing.Better photos. Better descriptions. Better pricing. But today? That’s no longer enough. The new trend in home selling isn’t about how a property looks on paper, it’s about how...
You lowered the price.You cleaned, decluttered, and even added a few “nice” touches. And yet…buyers are still scrolling right past your listing. If you’ve been asking yourself why buyers scroll past your listing, the answer isn’t as obvious as you think and it’s not...
In today’s market, selling a home isn’t just about listing, it’s about creating an emotional experience. Yet many sellers are still holding onto outdated home staging misconceptions that quietly sabotage their success. In 2026, buyer expectations have evolved. With...
When buyers walk into a home, something powerful happens before they ever review the listing sheet or compare square footage. Their brain has already started deciding. Within the first moments of entering a property, buyers begin forming emotional impressions that...