When I read about the marketing benefits associated with staging one’s home prior to selling it I was skeptical. Some combination of pride and a strong emotional commitment to my sense of style were fighting my twenty years of C Level marketing with a Fortune 500 company.

Reason and my own marketing experience ultimately won out as independent researchers had studied the impact staging can have on price, time to sale, and return on investment and there was, and is, no question the benefits that accrue to a seller who invests in staging.

I interviewed a large number of staging firms and found many to be self proclaimed experts who saw themselves as designers with no understanding of the value of what is today called “lifestyle merchandising” and the related notion of “target staging ” …or essentially making your home look like what buyers are looking for in the here and now.

I learned the wisdom of this approach to staging and merchandising one’s home from Birgit Anich, the founder and owner of BA Staging & Interiors whose work I’d seen featured in HGTV, ABC, and in The New York Times.

I met with Ms. Anich and found her a pleasant but no nonsense right brain left brain design professional and expert staging professional whose credentials and awards speak for themselves. After reading her plan, I retained her firm.

Ms. Anich completely reimagined my home in Chappaqua for the young professional family who Ms. Anich said was the target buyer.

Did it work? I received 8 offers in 10 days and all were well above my asking price and substantially higher than what my Realtor thought the house would command prior to staging. The ROI on my investment was north of 330%! Unimaginable… seemingly… but true.

Ms. Anich is a professional photographer and the pictures of my home after staging likely will answer any questions you may have. I cannot recommend BA and Ms. Anich highly enough!

Judith Y. – Home Seller

We HIGHLY recommend BA Staging & Interiors. Birgit is an amazing designer, with an absolute eye for attention to detail. She transformed our 3 – level townhome in New Canaan, CT, into an extraordinary and modern space. The rooms were done with warmth, inclusive of beautiful furniture and accessories. We had an offer within 1 day of putting our home on the market! Moreover, the process itself was easy. Birgit and team communicated throughout, answered questions, and were very responsive. We can’t thank you enough!

Lauren P. – Home Seller

Kate KB- Realtor

We used BA staging & interiors company for staging our condo before sale. Birgit Anich gave us very informative and professional consultation first – spent plenty of time with us – looking at our space, measuring and giving advices. We almost moved to the new house by that time – what we had left did not look presentable. She turned it to absolutely gorgeous home. She also provided professional pictures highlighting the best aspects of interior, I wish I knew about this company before! We will definitely work with her on our new home interior project!

Valeriya – Home Seller

Professional is a good word to describe Birgit. Our “new construction” staged home looked fabulous. Scheduling, communication, and design sense was right on.. It was a pleasure working together!

Altamura Development LLC – Home Builder

We worked with Birgit from BA Staging and Interiors to update and furnish a new house that we had just purchased. Birgit did an amazing job creating an interior for us that was beautiful, clean and modern and reflected our design personality. In addition, it is very comfortable and functional for our family. We appreciate it on a daily basis! Birgit has an amazing design eye and is also very organized and detail oriented, staying on schedule and budget. We really enjoyed working with her and will use her again in the future.

Laura – Home Buyer

Birgit helped with the interior design of our new build house in Greenwich. She was available every step of the way and brought a fresh perspective. She helped with developing color palettes, tile designs, paint colors and some of the decisions around functionality and design. We continue to work with Birgit on furnishings for the house. She has a great sense of style, contemporary yet fine tuned to a more transitional style for us. She is fun to work with and meticulous in her work. Thanks to Birgit we have a lovely space we call ‘home’.

Pam S. – Home Buyer

BA Staging & Interiors staged our home to perfection! We were amazed by attention to details and the luxurious quality of the decor and furnishing. We highly recommend BA Staging & Interiors!

Sylwia K. – Home Seller