Today’s discerning buyers of high end properties will examine any home with a critical eye for details and short comings. Thus staging has become one of the most important items in the home selling marketing strategy, especially in the luxury real estate market....
There is an interesting article about if it is worth staging a vacant house for sale in today’s WSJ titled “Does Home Staging Pay Off?”. Unfortunately the article does not go into the detail of how the investment into staging yield a return of this investment through...
Paint color is one of the most important decisions to make when updating your home as your choice can be a deal breaker for potential buyers. Nowadays buyers are picky as in this buyers’ market they have many houses to choose from. Contrary to popular belief, painting...
Staging = Staging …. Are you sure? Staging is a relatively young industry and as other industries are evolving, also the home staging industry is changing. The blanket approach of mass marketing lies in the past of the marketing world. Home staging should not be an...
