Staging has come a long way since it’s emergence into the Real-Estate market. While at the beginning it was all about de-cluttering, de-personalizing, and creating a plain neutral canvas for the buyers, it has now morphed into presenting the target buyer with the desired and often accustomed lifestyle. Every market area and neighborhood has a…
We just came back from a successful and invigorating trip visiting one of the most popular and highly visited trade shows in the country. We spend four days submerged in stunning and breathtaking home fashions and decor. One of the interior design trends you will find most interesting that the color gold or what I…
As we are heading into the colder and more gloomier months we need to take a closer look at outdoor fixtures. Selecting the proper fixtures to line the pathway and embrace the front entry door can enhance the appearance of your property. The right fixtures that follow current lighting fixtures trends can highlight the architectural…
The Stamford Advocate just published a great article about how important home staging is nowadays for making a quick house sale. Staging is here to stay and the importance of it is increasing with rising mortgage rates and the huge impact it has on home buyers. It can make the difference of selling a property…
Today’s discerning buyers of high end properties will examine any home with a critical eye for details and short comings. Thus staging has become one of the most important items in the home selling marketing strategy, especially in the luxury real estate market. However not all stagers are the same. You can find companies which…
There is an interesting article about if it is worth staging a vacant house for sale in today’s WSJ titled “Does Home Staging Pay Off?”. Unfortunately the article does not go into the detail of how the investment into staging yield a return of this investment through shortened time on the market, which results in…
Paint color is one of the most important decisions to make when updating your home as your choice can be a deal breaker for potential buyers. Nowadays buyers are picky as in this buyers’ market they have many houses to choose from. Contrary to popular belief, painting your walls plain white before selling a home…
RISMedia published today a great short video about “Sustainable Staging to make your Home Stand Out” – think green:
Anyone who wants to have this thing with bling in your dwelling? Let me know… [read more…]
Staging = Staging …. Are you sure? Staging is a relatively young industry and as other industries are evolving, also the home staging industry is changing. The blanket approach of mass marketing lies in the past of the marketing world. Home staging should not be an exception. New staging techniques go beyond de-cluttering, de-personalizing and…