There is an interesting article about if it is worth staging a vacant house for sale in today’s WSJ titled “Does Home Staging Pay Off?”.
Unfortunately the article does not go into the detail of how the investment into staging yield a return of this investment through shortened time on the market, which results in savings of taxes, insurance, maintenance costs, utility costs,… and thus can offset the investment into staging.
For new developments and constructions it frees investors and builders up faster to invest into their next project.
And…there is the emotional stress of a lingering property that is also being reduced. Those who recognize this and make the investment are typically the winners in this competitive market.
As home stagers in Fairfield and Westchester county, we have seen the success of so many home sellers in even the most competitive markets. Many have tried to sell first without staging, but in the end have regretted it not having made the investment before listing it the first time. Here is why: Top 5 Mistakes When Selling a Vacant House
Want to see the full WSJ article: