With the largest amount (32%) of home buyers nowadays being Gen Y it is inevitable that the way how real estate is being presented changes. Gen Y home buyers are tech savvy and search online for their dream house. Most of their search is being conducted on a mobile device.
Further, 4% of existing homes have been sold to foreigners (resident or non-resident foreigners) during April 2014 and March 2015. These buyers also do most of their house search online and often purchase without seeing the house in person.
Visual presentation and grabbing buyer’s attention within this highly competitive market is a key ingredient for any successful real estate marketing strategy. With these shifts in how homes are being purchased new technology in real estate has created innovative ways to present houses for sale online. Interactive house tours make it very interesting to “walk” through the property. Yes, you guide yourself where you want to “walk”. Home buyers can investigate every single corner of the house and outside without leaving their comfy sofa, no matter where in the world they are sitting. The Dollhouse view allows home buyers to get a sense of the relationship of the rooms in 3D format, which is a big improvement over traditional 2D floor plans.
I have been very impressed with this new technology for a few months now. With this new emerging real estate technology one thing is clear – staging is even more important. Every room needs to be showcased at its absolute best as buyers can now virtually walk through your house and there is no way any more to hide cluttered or outdated rooms.
Test your walk-through tour in this beautiful 5300 square foot new construction in Westport, staged by Birgit Anich Staging & Interiors. It is currently for sale for $2,299,000.
For information about the property, please contact Inna Agujen – Coldwell Banker Westport-Riverside – 917.607.6385.