Birgit Anich Staging & Interiors, LLC, formerly Redesign Your Space, launches its new name, company logo, tagline and website to better reflect the evolution of its Real Estate Home Staging approach.
(Press Release) – Jun 08, 2011 – Norwalk, CT – After winning National and Regional Awards by the Real Estate Staging Association in Las Vegas in January and intense training with HGTV star Matthew Finlason from “The Stagers” on the most advanced home staging techniques, the company needed to adjust the branding to reflect its new approach bringing the most advanced staging techniques from California to Fairfield county.
Birgit Anich Staging & Interiors is a pioneer in the Connecticut market embracing these newest and highly effective staging techniques of Target Staging and Lifestyle Merchandising. While traditional Home Staging is neutralizing to appeal to the wide majority, Target Staging is to appeal to the demographic of the most likely buyers. Staging a house for sale is not just making the space look pretty, but creating a lifestyle experience for buyers. It is lifestyle merchandising of the home seller’s most valuable asset.
Target Marketing involves systematic market research and knowledge of the locale, demographics and psychographics of the home’s area and then being able to translate this information into a meaningful staging design to appeal to these target buyers. Every item that Birgit Anich Staging & Interiors uses is carefully and thoughtfully selected and strategically placed to create the biggest impact.
“Imagine you are in the Ocean and want to catch a fish. If casting your net anywhere in the Ocean the chance you will catch this fish is slim. Selling a home without knowing who your target market is, will prevent you from reaching the sales objective. But if you know where in the Ocean to find the fish and which lure to use, you will quickly make a big catch. Target marketing is the key to a successful sale. ” says Birgit Anich, president and creative director of Birgit Anich Staging & Interiors. “With our new approach we give these buyers their dream so they want to move in right away! We are telling a story buyers connect with and fall in love with. ”
Houses that were staged by Birgit Anich Staging & Interiors have sold in as little as two days after staging – having been on the market for 155 days prior to staging. The best selling results are being achieved if the property is being staged before putting it on the market because the first two weeks on the market typically have the highest showing traffic.
Birgit Anich Staging & Interiors provides Home Staging Consultations and Staging Solutions for Model Homes, Vacant Homes, Occupied Homes, Styling for Photo Shoots, “Moving-In” Interior Design, and Interior ReDesign services.
For more information contact Birgit Anich at birgit@BirgitAnich.com or 203.434.0669 or www.BirgitAnich.com
