When selling real estate, Real Estate Agents are using a wide variety of marketing tools to attract buyers to visit the house and then hoping that one or more would put an offer out. Home Staging continues and even increasingly becomes one of the most powerful tool in...
Many of you know that until recently I have been a Board member of the NY Chapter of the Real Estate Staging Association (RESA). I have resigned from that position in order to start a chapter in Connecticut together with Neci Marr. Our first meeting will take place at...
This week I staged a home in Norwalk, CT. The next day in the morning the real estate agent called me almost in tears for excitement about how the house looks now. She cannot wait to have her open house. This is the effect of target staging, the most advanced staging...